Social media platforms have become an integral part of any modern marketing strategy. The benefits of using social media are so many (and so great) that any company that does not use it is passing up an incredible marketing opportunity. With that in mind, let’s go through the top advantages of using social media to advertise your business…
1. Increased Brand Awareness
There are 3.7 billion social media users worldwide currently! This makes social media one of the most effective and efficient digital marketing channels for syndicating content and increasing your company’s exposure. Implementing a social media strategy will significantly boost brand recognition as you will be engaging with a large pool of consumers.
2. More Inbound Traffic
If you do not advertise your business on social media, you would have a tough time reaching people outside your loyal customer circle. Social media is a potpourri of different groups of people of varying backgrounds and behaviors. Why not open your business to this broader range of diverse customers by advertising on social media?
3. Improved Search Engine Rankings
Advertising on social media alone will not suffice. Search engine optimization (SEO) is critical if you want to improve your page rankings and drive more traffic to your company’s website. Although social media has no direct effect on search rankings, the links you share across your social networks can increase your brand visibility and signal Google and other search engines to rank your website.
4. Better Customer Satisfaction
Every customer interaction on your company’s social media pages allows you to publicly share your concern for your customers. Whether a customer has a question or a grievance, social media can help you resolve the issue through interpersonal dialogue. Even when responding to a consumer suggestion, a brand that takes the time to write personal messages will be viewed favorably by its target audience.
5. Improved Brand Loyalty
Developing a loyal customer base is one of the primary objectives of almost every business. Given that customer satisfaction and brand loyalty typically go hand in hand, advertising on social media allows you to connect with and grow a strong bond with your target customers.
Advertising on social media is easily one of the most cost-effective ways to spread the word about your business. Creating a profile for your business is free, and any paid promotions you decide to spend on are far less expensive than other marketing strategies. The cost-effectiveness of social media advertising allows you to see a higher return on investment and save a great deal of money for other promotional and business expenses.
7. Gain Marketplace Insights
One of the most valuable advantages of social media advertising is marketplace insight. What better way to learn about your customers’ thoughts and interests than to speak with them directly? Monitoring your customers’ activity on your profiles allows you to see their interests and opinions that you would not have been aware of had your business not have a social media presence. These insights can assist you in fine-tuning your marketing strategy for greater impact.
If you want to make the most of social media marketing, you can count on the team of social media managers at Elliptical Infinity. To learn more about our social media management services complete the form below to schedule a social media management consultation.