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What is Email Marketing?

Email marketing is the process of sending emails to your customers, prospects and other contacts. It’s a great way to keep in touch with people who are interested in what you have to offer, but it’s also an effective way to reach new audiences and build relationships with them.
Email marketing campaigns can help you:

  • Increase sales by reminding customers about products they’ve shown interest in before
  • Get more people on your mailing list (and keep them there!) by offering valuable content like guides or tips for using the product/service that you’re selling

Email Marketing Strategies

Email marketing is a powerful tool for businesses to reach their customers and prospects. It’s also one of the most effective ways to build relationships with your audience.
Email marketing strategies are constantly evolving, but they all have one thing in common: they’re personalized. Personalization is key because it helps you stand out from competitors who are sending mass emails without any thought or care behind them. You want your recipients to feel like they’re being spoken directly to by someone who cares about their needs and wants–not just another generic email blast sent out by some faceless company trying to sell them something they don’t need at that moment in time (or ever).
In addition to personalization, automation can help streamline processes and save time while increasing engagement rates among subscribers over time as well as improving open rates on each subsequent campaign sent through this method of communication channeling information directly into inboxes automatically based upon predetermined criteria such as product purchases made recently or even just browsing behavior patterns within certain websites where people browse frequently enough that companies know what kinds of products/services might be relevant based upon previous purchase history data available from past purchases made online via credit card records stored securely within company databases maintained internally rather than externally accessed by third party vendors like Amazon Web Services (AWS) which would require additional fees paid monthly along with additional security measures taken place every single day 24 hours per day 7 days per week 365 days per year without fail regardless whether there was ever any kind of breach due either intentional attack attempts perpetrated against systems infrastructure owned by AWS themselves causing damage beyond repair due lack thereof maintenance efforts performed regularly throughout yearlong periodicity cycles every three months approximately every six months depending upon how often these cycles occur thereafter every twelve months following initial implementation date

Intent Monitoring

Intent monitoring is a powerful tool that allows you to track what your audience is interested in, and how they interact with your emails. This information can help you refine your email marketing strategy by understanding what content works best for them, who should be receiving certain messages, and how often they open emails.
When you use intent monitoring tools like Hotjar or Google Analytics (which we’ll talk about later), it’s important not only that you know what kind of data they collect but also how they do it–and why this matters for your business!

Trends in Digital Marketing

Trends in Digital Marketing
Blockchain: The blockchain is a distributed database that enables a digital currency to be used as money. It’s a secure, transparent way of tracking transactions and verifying their authenticity without the need for third party verification or intervention.
AR/VR: Augmented reality (AR) is an enhanced version of reality created by adding virtual elements over real-world environments while virtual reality (VR) immerses you in an entirely new world that exists only through technology. Both AR and VR have applications in multiple industries including healthcare, education, entertainment and retail – but they’re particularly useful for marketing because they make it possible for brands to engage with customers on an emotional level by providing them with experiences they couldn’t otherwise get from traditional advertising channels like television commercials or print ads

The Benefits of Email Marketing

Email marketing is the most cost-effective way to reach your audience. It’s also a great way to build brand recognition and loyalty, which can lead to increased sales.
Email marketing provides you with an opportunity to communicate directly with your customers on a regular basis, which means you’ll be able to stay top-of-mind when it comes time for them to make a purchase decision.

How to Get Started With Email Marketing

  • Create a Strategy: Before you can get started, it’s important to have a strategy in place. This includes knowing who your audience is and what kind of content they want.
  • Build an Email List: The best way to do this is by offering something valuable in exchange for their email address–like free tips or resources on the topic that interests them most.
  • Craft Your Content: Once people give you their email address, send them regular updates with information that will help them achieve their goals (i.e., lose weight).

Measuring Your Email Marketing Success

The first step in measuring your email marketing success is to look at the metrics that matter most to you. These metrics can be broken down into three main categories: open rates, click-through rates and unsubscribes.
Open Rate: The number of people who opened your email divided by total number of emails sent. This shows how many people are actually reading the content in your emails and not just deleting them without even opening them!
Click-Through Rate (CTR): The number of clicks on links within an email divided by total number of emails sent out with links included in them (or all clicks). This metric tells us how interested our readers are when we provide them with links to other useful resources or products on our website that might interest them more than what they’re currently reading about in our newsletter/email campaign at that moment in time…

Tips for Writing Great Email Copy

  • Write a Compelling Subject Line: The subject line is the most important part of your email. It’s what gets people to open it, so make sure that it’s compelling and relevant to your audience.
  • Keep it Concise: You don’t have much space in an email, so keep your copy concise and actionable. If you have more than one call-to-action (CTA), consider breaking them up into separate emails with different CTAs for each one.
  • Use Actionable Language: Your goal should be to get subscribers to take some sort of action after reading your emails–whether that means signing up for something or buying something from you directly through their inboxes!

Best Practices for Email Marketing

To get the most out of your email marketing campaigns, you should segment your audience. This means that you should divide them into groups based on their interests and behavior. For example, if someone has purchased from you before or signed up for a free trial, then they’re more likely to buy again than someone who hasn’t done either of those things yet. You can also segment based on location (if you’re selling products locally), industry and job title (if you’re selling professional services), etc..
Once you’ve segmented your audience into different groups based on their characteristics (for example: gender/age group), then it’s time to automate! Automating means sending emails at certain times during the day or week so that they don’t feel like spam coming through their inboxes all day long – which would definitely make them unsubscribe from future emails from us! Automation tools allow us as marketers not only save time but also increase engagement rates because our messages are relevant when they arrive in someone’s inboxes rather than being sent randomly throughout each day.”


Email marketing is a powerful tool for reaching your customers, but it’s not something you should take lightly. If you don’t know what you’re doing, or if your emails are poorly designed and written, then they won’t work as well as they could.
The best way to avoid this problem is by hiring an expert who knows how to create effective emails that convert into sales. If this sounds like something you need help with, contact us to create an email marketing plan for your business..