What is Social Media Automation?
Social media automation is the process of automating your social media marketing efforts. It can be done through various tools, which help you schedule posts and content (Hootsuite, Sprout, Sendible), analyze data (reporting tools) and automate engagement with your followers.
Social media automation tools are helpful for businesses because they allow you to save time by taking care of repetitive tasks such as posting on multiple platforms at once or creating graphics from scratch every week (or even daily).
Strategies for Automation
- Intent Monitoring
The Benefits of Social Media Automation
The benefits of social media automation are many. First, it’s a lot cheaper than hiring a social media manager. You can get started for as little as $10 per month and scale up from there depending on your needs.
Another benefit is that you can use these tools to build brand recognition and loyalty among your customers–which will make them more likely to buy from you in the future. You’ll also have the opportunity to communicate directly with them through automated messages sent through various channels (including email).
How to Get Started With Social Media Automation
If you’re new to social media automation, it can seem like a daunting task. But don’t worry! We’ll walk you through the process step by step so that you can get started on your own social media automation strategy without feeling overwhelmed.
First things first: before we dive into the tools themselves, let’s talk about what goes into creating an effective social media automation strategy in the first place. You should start by thinking about why you want to automate your posts and how that fits into your overall marketing plan for 2019 (or whatever year). Do you want more engagement? More followers? How will this help grow your business? Once you’ve answered these questions, it’ll be easier for us to recommend specific tools later on!
Measuring Your Automation Success
To measure your automation success, you’ll want to look at the following metrics:
- Reach Numbers. This is the number of unique users who view your social media posts. It is a common misconception that all of your followers will see your posts.
- Engagement. Comments, likes, shares are all part of engagement. Increases in engagement impact other numbers like reach and follower growth.
- Followers. While followers are a great status symbol, it isn’t the most important metric. A great social media campaign can reach a much larger audience than your follower base.
Tips for Writing Great Social Media Copy
Here are some tips for writing great social media copy:
- Write a compelling subject line. The subject line is the first thing people see when they open your email, so make it count! Try to keep it short and sweet, but also make sure that it conveys what you’re offering in an engaging way.
- Keep it concise. Social media platforms have character limits, so don’t waste space by being verbose or repetitive–keep things simple and precise instead! You can always add more details later on if needed (and if there’s room).
- Use actionable language whenever possible–this will help drive engagement with your audience by encouraging them to take immediate action on whatever task you’re asking them to perform in order to complete their task or goal
Best Practices for Social Media Automation
The first step to social media automation is segmenting your audience. This allows you to create content that’s relevant and valuable for each group, which will help them feel more connected with your brand.
Once you’ve done this, you can start automating processes. For example, if someone posts something on Twitter about how much they love using a certain product or service and tagged it with the company’s handle (e.g., @companyname), then an automation tool could automatically respond by thanking them for their feedback and offering them a discount code for their next purchase!
Finally, here are some tips for using automation tools:
- Make sure everyone on your team knows how each tool works so they can troubleshoot issues quickly when they arise; * Test out different types of content before deciding which ones work best; * Test out different types of messaging (e.g., video vs text) so that people know exactly what kind of information they’ll be receiving from each channel
Social media automation can be a powerful tool, but it’s also one that requires some skill to use effectively. If you’re not sure where to begin or what kind of automations would work best for your business, consider hiring an expert who can help guide you through the process. Contact our team regarding our social media management offerings.